About
A studio for ideas that become destinations.
CIPHRA & CO. is an international creative direction studio working across luxury hospitality, fashion, motorsport and culture. We are engaged at the earliest, least certain moment of a project — when there is only ambition.
The studio operates from London and Istanbul with a network of collaborators across Europe, the Middle East and the United States.
Principles
How we think
Six positions that govern every project we accept.
Idea First
We begin with the idea, not the floor plan. Strategy and narrative are settled before a single material is chosen.
Restraint
Luxury is what is left after everything unnecessary has been removed. We edit relentlessly.
Editorial Craft
Typography, image and composition are treated with the same rigour as space and light.
Cultural Weight
We work with artists, artisans and institutions so the result carries meaning beyond marketing.
Proactive Thinking
We develop independent concept studies to demonstrate possibilities before anyone asks for them.
Stewardship
We stay with a project through delivery, protecting the original intent from dilution.
Founder
Yaren Meral
Founder & Creative Director
CIPHRA & CO. was founded on a simple belief: luxury experiences begin long before architecture.
Every memorable destination starts with an idea. That idea becomes narrative. Narrative becomes space. Space becomes memory.
Yaren leads creative direction across every engagement, from hospitality concepts and fashion presentations to motorsport hospitality and cultural productions.
Capabilities
The craft behind every experience
Further Reading
Let's begin with the idea.
Whether you are shaping a hotel, a fashion presentation, a race week or a cultural destination — we would like to imagine it with you.