Creative Proposal
Vakko Privé Members Club
An unsolicited creative proposal for an intimate members club — a study in privacy, ritual and restraint after dark.
Service
Luxury Hospitality Experiences
We shape hospitality as narrative before it becomes architecture. A hotel, a members club or a private residence is remembered for how it made someone feel — the arrival, the pause, the light at the end of a corridor.
Our work defines that emotional structure first, then translates it into space, service and atmosphere.
Scope
How we work
Each engagement is composed from the elements below, sequenced to the ambition of the project.
01
Experience Strategy
We define who the guest is, what they are seeking and the emotional arc of their stay, establishing the strategic platform every design decision answers to.
02
Hospitality Concept
A written and visual concept: the story, the rituals, the references and the material world that make the property singular rather than simply beautiful.
03
VIP Experiences
Private arrivals, discreet suites, invitation-only moments and the choreography of privacy that defines the highest tier of hospitality.
04
Spatial Design
Creative direction across lobbies, lounges, dining, wellness and suites — proportion, materiality, lighting and sequence considered as one composition.
05
Guest Journey
Every threshold mapped from pre-arrival to departure, so service, space and story align at each touchpoint.
06
Brand Integration
For fashion houses and luxury maisons entering hospitality, we translate brand codes into environments without literal reproduction.
07
Event Environment
Seasonal programming, cultural residencies and private events that keep a property culturally alive after opening.
Capabilities
Disciplines applied
Experience Strategy
Concept Development
Creative Direction
Spatial Design
Guest Journey Mapping
Material & Lighting Direction
Brand Integration
Related Work
Concept studies
Independent studies that demonstrate this discipline in practice.
See all concept studies or read more about the studio.
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Related services
Shape your luxury hospitality project with us.
Whether you are shaping a hotel, a fashion presentation, a race week or a cultural destination — we would like to imagine it with you.