Concept Study
Formula 1 Week Istanbul
Independent Concept
A self-initiated study exploring how a Formula 1 race week could be authored as a city-wide luxury destination rather than a weekend of separate events.
The concept weaves Istanbul's cultural fabric — Bosphorus, bathhouse, bazaar, brutalist concrete — into paddock hospitality, private dining and after-dark programming.
Overview
The study
- Status
- Independent Concept — not a commissioned project
- Discipline
- Destination Concept, Hospitality, Event Design
- Location
- Istanbul
The Idea
One narrative across seven days: arrival, the city, the circuit, the night. Guests move through a single authored story rather than a schedule of venues.
Paddock Hospitality
A modular suite language in brushed aluminium and muted neutrals, warmed by champagne detailing and low, directional light.
City Programming
Private dinners in historic interiors, waterfront receptions and a members-only late lounge, each tied to the same material and tonal palette.
Guest Journey
Transfers, accreditation and viewing choreographed so the logistics of a race weekend never surface for the guest.
Imagine what this could become for your brand.
Whether you are shaping a hotel, a fashion presentation, a race week or a cultural destination — we would like to imagine it with you.