Independent Concept
Formula 1 Week Istanbul
A self-initiated study exploring how a Formula 1 race week could be authored as a city-wide luxury destination rather than a weekend of separate events.
Service
Formula 1 & Motorsport Hospitality Experiences
Motorsport hospitality has outgrown the marquee. The audience now expects the discretion of a private members club inside an engineering environment.
We design paddock suites, team hospitality and race-week destinations that hold both worlds without compromise.
Scope
How we work
Each engagement is composed from the elements below, sequenced to the ambition of the project.
01
Paddock Hospitality Concept
Modular suite architecture in brushed metal, muted neutrals and champagne detailing — precise, warm and demountable.
02
VIP & Guest Tiers
Clearly authored tiers of access, from partner hospitality to principal-level privacy, each with its own spatial language.
03
Race-Week Destination
City-wide programming across hotels, dining, cultural venues and private events for the days surrounding the race.
04
Brand & Partner Integration
Team, sponsor and luxury-partner presence integrated with restraint rather than signage.
05
Guest Journey
Transfers, accreditation, arrival and viewing choreographed so that logistics never intrude on the experience.
06
Spatial & Material Direction
Material palettes and lighting that translate engineering precision into hospitality warmth.
Related Work
Concept studies
Independent studies that demonstrate this discipline in practice.
See all concept studies or read more about the studio.
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Related services
Shape your formula 1 experiences project with us.
Whether you are shaping a hotel, a fashion presentation, a race week or a cultural destination — we would like to imagine it with you.